Marketing is ESSENTIAL to build any business. As either a Real Estate Salesperson or the owner of a Real Estate Brokerage, you have to have continuous marketing in order to be successful. Vail Promotions, a division of Vail Printing and Signs can help.  Look at a few options for promotional products and advertising materials below.

Real Estate marketing depends on two main factors: Who YOU are, and what you CAN DO for potential customers. The most important part is always visibility. YOUR name needs to be in front of potential customers as much as possible.

There are, of course, a multitude of tools which can help you. But, don’t overlook the simplest. People ALWAYS need pens. Pens stay around – on the desk – for a long time. This is probably the cheapest and most reliable way to keep your name in front of potential customers forever – or at least longer than other options. I still have promotional pens that I bought for my own business more than a decade ago. People still ask if they can keep one of my outdated pens with my name on it.

Business cards are ESSENTIAL! You have to have business cards with your name and contact information. But, additionally, you should develop some brand identity. Association with a major brand always helps, but YOU and YOUR local agency are just as important to the local market. Colors and styles should be consistent over your range of advertising materials.

Magnet signs on your car are a great way to show your name to more people at low cost.  YOU become the travelling billboard for YOUR brand.  Car magnets can be as simple or as complex as you like, allowing full color graphics at the same price as single color lettering.

Remember to take the signs off when not needed to prevent damage to your car’s paint.  (I have personal experience).

Window decals are another way to advertise your business.   These are larger than the magnet signs on car doors, block vision from outside the car, while allowing almost maximum visibility from inside.  This type of sign allows for full color graphics.

70/30 or 60/40 adhesive vinyl is more permanent than magnetic signs, but can be removed with no damage to the windows – even after long use.

We recommend professional installation.

You can’t operate without yard signs.  We can provide you with either plastic or metal signs – full color is standard.  You can order signs with or without frames.  There are different options for both wire frames and iron frames.

You have to let people know when you have an Open House.  We can produce a customer design so buyers in YOUR market will recognize YOU.

Draw attention and make yourself stand out with feather flags – available in different styles, and heights from 8 feet to 15 feet.

Desk accessories imprinted with you name and contact information will remind customers and business associates of YOU and YOUR – every time they sit at their desk.

A calendar imprinted with you name and contact information will stay with customers and business associates for a year – posted where they will look at it EVERY DAY!

Door hangers are a low cost method for neighborhood marketing.  Whether it’s for an Open House, or prospecting for Listings, putting YOUR name on every door will ALWAYS pay off.

We can help you with messaging and custom design, and print from 100 up to THOUSANDS.  Save on postage, plus, if you walk and hang them yourself, you have a chance to be seen and talk with YOUR market prospects.

Naturally, the magnetic backing on your business card makes this a little more expensive.  But, it will stick on the refrigerator or filing cabinet for a long time.

Gifts to customers after a sale or purchase can greatly enhance your long term business reputation.  We offer a wide selection of gifts which can be personalized with YOUR information/message or with the Customer’s Name (They’ll LOVE it!)

Price and quality vary up to hundreds of dollars, so you can select what fits your budget AND the value of the customer and transaction.

A custom presentation folder add a high level of professionalism to a Listing Presentation or a Closing.  We can help you design a fold which fits YOUR needs, to help boost your success and increase your future business.

Do you have a Top Performing Employee?  Do you recognize exceptional community service?  Awards and Recognition Plaques are a GREAT way to build YOUR name recognition and loyalty.  The variety of styles, sizes, and colors is hard to imagine.